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03

Online Charity Campaign "Là Lá"

 
 

Van nghe Xung kich UEH - 7/2021

 

Là Lá was an online charity campaign that promoted positivity and kindness during the COVID-19 pandemic. Hosted on social media, the campaign encouraged young people to perform small acts of kindness for those around them. Là Lá successfully brought people together and demonstrated the power of small gestures of kindness, inspiring others to take action and spread positivity.

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Key message: More green, more love

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The Campaign has 3 phases:

  • Phase 1: Radio and dancing challenge on Tiktok.

  • Phase 2: Duet Challenge on Tiktok

  • Phase 3: Cover contest on Facebook.

 
 
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My

role

 

  • Managed a communication team with 10 members.

  • Negotiated with the Student's Association to build the campaign content.

  • Music director of the campaign.

  • Created external communication plans on social media platforms.

  • Designed online and offline communication products.

 

The

results

  • 100.000+ approaches on Facebook (3 Fanpages)

  • 75.300+ views on Tiktok for the campaign.

  • Donated money for Vietnam's Covid-19 Charity Fund.

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